Osram’s sales team was navigating in the dark with a growing product portfolio on an unclear website backed by a legacy Content Management System. After analysing the site we advised Osram to move to a complete new technical platform.
The new platform would be supported by the latest and newest CMS structure and provide structure and clarity for the 6000 different lights on sale.
Website workflow redesign kept us busy for years. We helped facilitate the colossal world wide shift from old to new. After implementing the site we were privileged to train the local web-content departement of Osram in the use of the new website and CMS.
After years of digital chaos Osram finally saw the light.